Data Coverage: 2020-07-01 to 2025-09-29 (Note:
FY2025-26 only includes data for July - September 2025)
Total Records: 5,593,121
1. Overall Transfer Trends
1.1 Transfer Movement Over Time
Key Insights
Total transfers in September 2025: 64,564 transfers
Month-on-month change: 14% decrease
1.2 Transfer Movement by Retailer
2. Transfer Type Analysis
2.1 Breakdown by Transfer Type
2.2 Top 5 Move-In Retailers
3. Movement Analysis Between Retailers
3.1 Transfers OUT by Retailer for the past 12 months
Key Insights - Transfers OUT
Top retailers losing customers (Last 12 Months: September 2024 to
September 2025):
1. AGL: 131899 transfers out 2.
Origin Energy: 98866 transfers out 3. EnergyAustralia:
98421 transfers out 4. ENGIE: 47322 transfers out 5. Red
Energy: 41964 transfers out
3.2 Transfers OUT by Retailer for September 2025
Retailer (Transfer Out)
Retailer (Transfer In)
1st Energy
AGL
Alinta Energy
Amber Electric
Blue NRG
CovaU
Diamond Energy
Dodo
Energy Locals
EnergyAustralia
ENGIE
Globird Energy
Lumo Energy
Momentum Energy
Nectr
Next Business Energy
Origin Energy
OVO Energy
Powershop
Progressive Green Energy
Red Energy
SEC Energy
Sumo Power
Tango Energy
Total Out
1st Energy
0
17
9
1
0
1
0
1
0
10
2
0
1
2
0
0
7
4
6
0
3
0
0
0
64
AGL
27
0
25
4
0
1
0
8
4
82
55
22
30
9
0
6
126
38
16
1
30
1
2
5
492
Alinta Energy
18
30
0
1
1
0
0
0
0
24
19
2
6
2
0
0
23
11
6
1
4
0
1
0
149
Amber Electric
1
3
0
0
0
1
0
0
0
1
3
4
1
1
0
0
2
4
0
0
2
0
0
0
23
Blue NRG
0
1
1
0
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
0
0
0
4
CovaU
14
12
3
0
0
0
0
0
0
5
3
2
6
0
0
1
6
8
1
0
1
0
0
0
62
Diamond Energy
1
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
3
Dodo
5
4
2
0
0
0
1
0
1
6
6
3
5
1
0
0
9
5
0
0
1
0
0
0
49
ENGIE
10
45
14
2
0
1
0
1
2
18
0
5
8
4
1
0
36
18
8
0
7
0
0
3
183
Energy Locals
4
10
0
8
0
1
0
0
0
7
1
1
0
0
0
0
5
2
4
0
2
0
0
0
45
EnergyAustralia
13
98
24
3
8
2
0
3
1
0
35
19
21
6
0
0
93
36
12
0
22
0
0
5
401
Globird Energy
10
17
1
4
0
1
0
0
0
5
5
0
5
1
0
0
11
25
7
1
2
0
1
0
96
Lumo Energy
19
39
7
4
0
2
0
1
3
28
16
11
0
3
0
0
21
72
22
5
4
0
0
2
259
Momentum Energy
6
25
4
2
0
2
0
0
2
5
7
2
3
0
0
1
21
13
2
0
9
0
0
2
106
Nectr
0
0
0
0
0
0
0
0
0
2
2
0
1
0
0
0
1
2
0
0
0
0
0
0
8
Next Business Energy
0
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
3
OVO Energy
5
14
5
5
3
0
0
1
0
14
12
7
3
1
0
0
13
0
3
0
1
0
0
2
89
Origin Energy
9
118
13
7
0
1
2
1
2
48
48
9
29
9
0
3
0
32
19
0
24
0
2
4
380
Powershop
7
24
2
0
0
0
0
3
2
11
8
5
7
0
0
0
14
22
0
0
5
0
0
1
111
Progressive Green Energy
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
1
Red Energy
6
34
8
2
2
2
0
3
0
18
12
10
6
2
0
0
40
13
6
0
0
0
0
1
165
Shell Energy
0
0
0
0
0
0
0
0
0
5
0
0
0
0
0
0
0
0
0
0
0
0
0
0
5
Sumo Power
3
12
1
3
1
7
0
0
1
6
8
0
15
0
0
1
16
20
5
1
4
0
0
1
105
Tango Energy
14
22
7
4
1
1
0
0
1
15
10
10
7
2
0
2
25
21
5
1
5
0
0
0
153
Total In
172
527
127
50
16
23
3
22
19
311
252
112
154
44
1
14
471
346
122
10
127
1
6
26
2,956
3.3 Transfers IN by Retailer for the past 12 months
Key Insights - Transfers IN
Top retailers gaining customers (Last 12 Months: September 2024 to
September 2025):
1. AGL: 134863 transfers in 2.
Origin Energy: 116708 transfers in 3. EnergyAustralia:
92336 transfers in 4. Lumo Energy: 49815 transfers in 5.
Alinta Energy: 47601 transfers in
3.4 Transfers IN by Retailer for September 2025
📊 Note: Refer to the summary table in section 3.2 above for
detailed transfer flows between all retailers.
4. Movement Analysis Between Retailer Sizes
4.1 Movement Between Retailer Sizes (Sankey Diagram)
Select Month
July 2025
Movement Summary - July 2025
Movement
Transfers
%
Large → Large
31735
36.9
Medium → Large
22215
25.8
Large → Medium
14715
17.1
Medium → Medium
8370
9.7
Small → Large
3754
4.4
Large → Small
1819
2.1
Medium → Small
1565
1.8
Small → Medium
1478
1.7
Small → Small
289
0.3
August 2025
Movement Summary - August 2025
Movement
Transfers
%
Large → Large
27313
38.6
Medium → Large
14693
20.8
Large → Medium
13269
18.8
Medium → Medium
8766
12.4
Small → Large
2198
3.1
Large → Small
1524
2.2
Small → Medium
1380
2.0
Medium → Small
1204
1.7
Small → Small
323
0.5
September 2025
Movement Summary - September 2025
Movement
Transfers
%
Large → Large
25585
42.5
Medium → Large
12835
21.3
Large → Medium
10433
17.3
Medium → Medium
5252
8.7
Small → Large
2001
3.3
Large → Small
1470
2.4
Small → Medium
1219
2.0
Medium → Small
1147
1.9
Small → Small
257
0.4
Key Insights - Movement Between Retailers (Sankey Diagram)
FY 2025-26 Movement Summary
Same Size: -
Large → Large: 84633 (39%) - Medium → Medium: 22388 (10.3%) -
Small → Small: 869 (0.4%)
Moving Up: - Medium → Large:
49743 (22.9%) - Small → Large: 7953 (3.7%) - Small → Medium: 4077
(1.9%)
Moving Down: - Large → Medium: 38417
(17.7%) - Large → Small: 4813 (2.2%) - Medium → Small: 3916
(1.8%)
5. Latest Month Deep Dive
5.1 Daily Transfer Trends (Latest Month)
5.2 Net Change by Retailer (Latest Month)
5.3 Transfers IN vs OUT by Retailer (Latest Month)