Report Summary

Report Date: 19 November 2025

Data Coverage: 2020-07-01 to 2025-09-29 (Note: FY2025-26 only includes data for July - September 2025)

Total Records: 5,593,121


2. Transfer Type Analysis

2.1 Breakdown by Transfer Type


2.2 Top 5 Move-In Retailers


3. Movement Analysis Between Retailers

3.1 Transfers OUT by Retailer for the past 12 months


Key Insights - Transfers OUT

Top retailers losing customers (Last 12 Months: September 2024 to September 2025):

1. AGL: 131899 transfers out
2. Origin Energy: 98866 transfers out
3. EnergyAustralia: 98421 transfers out
4. ENGIE: 47322 transfers out
5. Red Energy: 41964 transfers out

3.2 Transfers OUT by Retailer for September 2025

3.3 Transfers IN by Retailer for the past 12 months

Key Insights - Transfers IN

Top retailers gaining customers (Last 12 Months: September 2024 to September 2025):

1. AGL: 134863 transfers in
2. Origin Energy: 116708 transfers in
3. EnergyAustralia: 92336 transfers in
4. Lumo Energy: 49815 transfers in
5. Alinta Energy: 47601 transfers in

3.4 Transfers IN by Retailer for September 2025

📊 Note: Refer to the summary table in section 3.2 above for detailed transfer flows between all retailers.


4. Movement Analysis Between Retailer Sizes

4.1 Movement Between Retailer Sizes (Sankey Diagram)

Select Month

July 2025

Movement Summary - July 2025
Movement Transfers %
Large → Large 31735 36.9
Medium → Large 22215 25.8
Large → Medium 14715 17.1
Medium → Medium 8370 9.7
Small → Large 3754 4.4
Large → Small 1819 2.1
Medium → Small 1565 1.8
Small → Medium 1478 1.7
Small → Small 289 0.3

August 2025

Movement Summary - August 2025
Movement Transfers %
Large → Large 27313 38.6
Medium → Large 14693 20.8
Large → Medium 13269 18.8
Medium → Medium 8766 12.4
Small → Large 2198 3.1
Large → Small 1524 2.2
Small → Medium 1380 2.0
Medium → Small 1204 1.7
Small → Small 323 0.5

September 2025

Movement Summary - September 2025
Movement Transfers %
Large → Large 25585 42.5
Medium → Large 12835 21.3
Large → Medium 10433 17.3
Medium → Medium 5252 8.7
Small → Large 2001 3.3
Large → Small 1470 2.4
Small → Medium 1219 2.0
Medium → Small 1147 1.9
Small → Small 257 0.4

Key Insights - Movement Between Retailers (Sankey Diagram)

FY 2025-26 Movement Summary

Same Size:
- Large → Large: 84633 (39%)
- Medium → Medium: 22388 (10.3%)
- Small → Small: 869 (0.4%)

Moving Up:
- Medium → Large: 49743 (22.9%)
- Small → Large: 7953 (3.7%)
- Small → Medium: 4077 (1.9%)

Moving Down:
- Large → Medium: 38417 (17.7%)
- Large → Small: 4813 (2.2%)
- Medium → Small: 3916 (1.8%)


5. Latest Month Deep Dive

5.2 Net Change by Retailer (Latest Month)


5.3 Transfers IN vs OUT by Retailer (Latest Month)